audiences generate the profits
Austalian players
News Limited- branch of news corp : newspapers (local) , cable tv, film, magazines, books, NRL,
Nine Entertainment Co: (nine nsn, tickiteck, acer, magazines)
Win: (Win TV, Channel Ten and Nine, Radio Stations, ST George, TPG)
Fairfax Media: Newspapers and Digital Media (Brisbane Times, RSVP, My Career)
Southern Cross: Ten, Southern Cross TV, B105, Triple M
Seven West Media: West Australian, Pacific Magazines, Yahoo 7,
Ten Corp: Channel 10, 1HD, Eleven
- Commercial media is either from subcription, sponsored or subsidised.
- propagandaa- fox news, news limited
- social fuction eg citizen journalism
- important part of democracy
A space between commerce and government where people can debate freely (and form public opinion).
Social responsibility of The Media in a Democracy:
1.a truthful, comprehensive, and intelligent
account of the day’s events in a context which
gives them meaning;
2.a forum for the exchange of comment and criticism;
3.the projection of a representative picture of the
constituent groups in the society;
4.the presentation and clarification of the goals
and values of the society;
5.full access to the day’s intelligence.
Challenges for commercial media
Advertising revenue for broadcast media is down and continues to slide which causes a loss of revenue:
Less investment =
Less money for quality production =
More bought-in content (Less original) =More repeats of US sitcoms, more reality TV.
